Exciting Time for the YMCA

With all the talk about brand revitalization, you may be wondering, “Will the YMCA’s mission and values change?” The short answer is no. Our mission, “to put Christian principles into practice through programs that build healthy spirit, mind and body for all,” remains intact. Our core values (caring, honesty, respect, responsibility, and faith) continue to guide our interactions with one another and the decisions we make. Our new brand strategy and focus will undergird our mission and values and allow us to serve more people and change more lives for the good.

As I said earlier, I see my Y work as more than a job. I feel it is a calling. It allows me to earn a living, to witness my faith and to serve youth, adults and families in our community. With the brand revitalization, the Y will be even more effective in communicating its impact and attracting support for the great work that we do, and I can finally answer the question, “What impact does the Y make?”

The volunteers and staff of the YMCA of Arlington are excited about the brand revitalization. We believe that members, donors and the public will gain a fuller appreciation for the work that we do and the impact that the Y makes. As a result we will be able to serve even more people.

This is a very important, exciting time for the Y. Our commitment to building greater awareness for the important work we do will allow us to expand our efforts and further strengthen communities locally and across the country. More information on the brand revitalization can be found on www.ymca.net. I am excited about our brand revitalization and its potential to help us better communicate the Y’s impact and help us serve more people in our community.

I look forward to seeing you at “the Y!”